The Longs Way
Here, you will discover a cohesive, strategic design & communication system for the Longs Drugs brand playbook — and learn how to put it into practice, too.
Updated August. 2024
A Cohesive Message
Playbooks serve as supplements to the CVS Health® Enterprise brand guidelines. A playbook describes how to bring a specific creative strategy to life using select brand elements.
If you’re communicating digitally for the Longs brand, use this playbook as your guide. If the topic you’re looking for isn’t covered here, use the Enterprise Brand Guidelines
